As the global reputation of US brands slips, some US firms are turning to unusual marketing strategies. Coca-Cola, for instance, is now promoting itself as a "German product."
  • TheBronko@lemmy.worldEnglish
    38·
    20 days ago

    I hope it does not work out for them. Also in Germany we have many alternatives which are cheaper and come close to the taste of CocaCola.

    • azimir@lemmy.mlEnglish
      131·
      20 days ago

      I’ve been trying the cheaper stuff. Some of it is great. Don’t be afraid to try the bottom shelf items these days.

      • obsidianfoxxy7870@lemmy.blahaj.zoneEnglish
        14·
        20 days ago

        Even beyond just the boycotting brands for political reasons, so many of the mainstream brands charge way too much for a product that almost anybody else can make the equivalent of.

        • Atherel@lemmy.dbzer0.comEnglish
          7·
          20 days ago

          Gilette once justified a price rise because of higher marketing costs… well they destroyed all their investment there with one statement.

        • Icid@lemmy.wtfEnglish
          0·
          20 days ago

          Some products in tech you can replace there is just iOS and Android both American owned company’s

          • naeap@sopuli.xyzEnglish
            2·
            20 days ago

            Linux smartphones are coming, although very slowly

            There is also Jolla with Sailfish OS, but the hardware is not really attractive

            • Icid@lemmy.wtfEnglish
              1·
              13 days ago

              Problem is the app support an I don’t think banking apps will run on Linux phones

      • cosmicrookie@lemmy.worldEnglish
        2·
        20 days ago

        In many cases, although not with coca cola, the bottom shelf products are made in the same place where the top brands are made. Some times they even have the same product but different packaging

        • redjard@lemmy.dbzer0.comEnglish
          1·
          19 days ago

          If there is less money involved, and no licensing moving to the us through tax havens, does it matter?

    • Goldholz @lemmy.blahaj.zoneEnglish
      4·
      20 days ago

      I even like to say the local breweries often are way better! Leikheimer, Alaska, Riegele Spezi, and more. Waayy better!

  • zockerr@lemmy.worldEnglish
    22·
    20 days ago

    One aspect I haven’t seen mentioned yet is the rise of local premium cola brands in recent years. Brands like Fritz Kola, Afri Cola and Mio Mio have taken a significant chunk out of Coca colas marketshare without competing on price. Instead, they focus on standout features like higher caffeine levels, local bottling in reusable glass bottles, and/or organic ingredients. And since it’s working, more and more companies are jumping on the bandwagon, like the red bull, the brewery Flensburger and even some localised water bottling brands all offer their own colas now.

    In light of this, this advertising campaign from coca cola feels like a desperate move to me.

    • ahornsirup@feddit.orgEnglish
      3·
      20 days ago

      With the amount of alternatives it’s also very likely that you’ll find one that you genuinely prefer over Coca-Cola or Pepsi once you give them a try. I did not start buying Fritz Kola over Coca-Cola because of any “feature”, and not because it’s German either. I just tried it on a whim ages ago and preferred the taste, so that’s what I’ve been buying since.

  • Tja@programming.devEnglish
    20·
    20 days ago

    Made in Germany? Well, so is Spezi, and Fritz cola, and Freeway Cola, and Ja! Cola, and a bunch of others.

    • obsidianfoxxy7870@lemmy.blahaj.zoneEnglish
      4·
      20 days ago

      This is exactly why this kind of marketing would never work for me. It’s why even if I lived in the EU, I would still refuse to use Google products because I don’t trust them, even if they’re technically bound by law to care more about protecting my data.

  • whiwake@lemmy.cafeEnglish
    4·
    20 days ago

    Why would anyone pay brand name prices these days. The store brand in my local store is 30% of the cost of coke, Pepsi, etc. $15 for a 12-pack?! That’s just insanity.

  • Mrkawfee@feddit.ukEnglish
    52·
    20 days ago

    I only buy Palestine Cola. It tastes much better and is a refreshing “fuck you” to genocide supporting Coca Cola and Pepsi

      • Saleh@feddit.orgEnglish
        3·
        20 days ago

        https://palestinedrinks.com/en/about-us

        We are proud to present Safadfood AB, a company offering high-quality carbonated beverages, run by a Palestinian family and based in Sweden. Our drinks are more than just a refreshing treat – they represent a symbol of unity and community.

        …

        100% of our profits go directly to war-affected people and children in Palestine. Through our work, we aim to alleviate the suffering of those living in uncertainty and challenging conditions. Our goal is to support the most vulnerable and help build a brighter future for those hardest hit by conflict.

        …

        It is as good as it gets in the current situation. Israel would never allow Palestinians in the Westbank, leave alone Gaza become successful with such a brand.

  • Luffy@lemmy.mlEnglish
    2·
    20 days ago

    Is this why all Cola bottles are „a product by coca cola” and everything has a german word like bro stamped on it?

      • 123@programming.devEnglish
        2·
        20 days ago

        I get a chuckle every time people call it a “Cola drink”. In Spanish (LatAm) it means “butt drink” 👀

        • Tja@programming.devEnglish
          2·
          20 days ago

          In spanish (Spain) it means tail drink, which most often a referring to the penis.

      • Tja@programming.devEnglish
        1·
        20 days ago

        I do, when speaking English. Each language has its own word, of course: refrescos, Erfrischungsgetränke, napoje gazowane, etc.

        • MrScottyTay@sh.itjust.worksEnglish
          61·
          20 days ago

          Fizzy drinks, pop.

          Soda is used to describe specifically soda water alone. At least in my experience

          Kind of like how cookies are a type of biscuit rather than the name used for all biscuits.

          • Rothe@piefed.socialEnglish
            5·
            20 days ago

            That very much depends on the country and the language. Claiming there is a standard word in Europe for anything is pretty much nonsense.

            It is called “sodavand” in Danish for example, while fizzy water is called “danskvand”.

            • MrScottyTay@sh.itjust.worksEnglish
              3·
              20 days ago

              Yeah that’s why I said “in my experience”; I’m aware other places would have different names and was only speaking for my area, of which I’m unaware of its bounds. It’s likely just the UK but don’t know if the same kind of logic is used for other English speaking Europeans or not (when speaking English and not the native language of their region anyway).

        • First_Thunder@lemmy.zipEnglish
          1·
          20 days ago

          In portuguese: refrigerantes, as in the same thing as you’d call the freakin liquid inside an air conditioner system

        • troed@fedia.io
          0·
          20 days ago

          In Sweden our tasty sugar drinks are “saft” (uncarbonated) and “läsk” (carbonated).

          The word ending “-igt” is used to describe that something “is like”.

          “saftigt” means “mmm, juicy, good” “läskigt” means “scary”