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All good and well till someone takes a screenshot.
Yeah it might work in the original format under some conditions but won’t survive a screenshot or saving to another format.
Once again there comes the time to manually shop oneself to handshake with celebrities.
The white paper linked’s title is very pragmatic sounding “Raising the Cost of Malicious AI-Powered Image Edit”. Would like to read it deeper later to see what the actual mechanisms deployed are. I know ive considered some form of attestation embedding both in the data and form linked with cryptographic signature. You know for emportant things like politics, diplomacy and celeberty endorsement. /s