I spoke with several employees of Sweet Baby Inc. to learn what the company actually does and how the misunderstanding of its role in the industry highlights a far broader problem.

You don’t know what Sweet Baby Inc. does, but you assume the people complaining about SBI must be incorrect? Do journalists in any other sector of the market fall all over themselves rushing to defend companies like they do in game development?

I’ve wondered what the term was for someone who acts like an incel, but might have had sex at one point or another. I guess it’s “anti-woke”, or whatever they’re calling themselves now.