Japanese consumers who used to treat foreign-grown rice with scepticism have been forced to develop a taste for it amid domestic shortage
Japan has imported rice from South Korea for the first time in a quarter of a century in an attempt to address soaring prices and growing consumer anger.
South Korean rice arrived in Japan last month for the first time since 1999, according to media reports, as the price of domestically produced grain continued to rise, despite government attempts to relieve the pressure on shoppers.
The price of Japan-grown rice has more than doubled since this time last year, fuelling demand for cheaper foreign grain, despite the heavy tariffs imposed on imports.
It’s very unlikely that a non-domestic cultivar would be the most popular variety in Japan. Anecdotally I hear Koshihikari mentioned often, but I don’t have actual hard figures on what’s the most popular.
Huh I can’t find a reference so perhaps what I read was a “in taste tests most people prefer” rather than being based on sales volume. I remember it mostly because it seemed like an odd fact to me.