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A friend of mine used to sell weed. His ex ratted him out and he got busted, weed was taken and he got a fine.
“So what are you going to do now?”
“Well, now I just have to sell a little more next month to pay my fine.”
This is a cost of doing business for them. Make the fines actually proportional and ongoing until they stop breaking the laws
It’s a warning, with the aim of getting them to comply with EU rules. Not a punishment to put them out of business. But repeat offenders can get repeat fines, up to 10% of global revenue (not profits) which is not a cost of business most companies can ignore.
For the 12 hours it takes them to make that money back, their c-suites will be fuming.
