Maybe if your main use case is as an activity tracker, you’re probably right. But for me it’s a phone extension. I think Garmins are mainly sport watches with some smart features and the Apple watch is the opposite. Calling someone using siri, or doing things with siri in general are features I use all the time. Apple watch for me is a phone that I can use when cooking and taking care of a toddler at the same time without ever touching it. Garmin simply can’t do it. Alexa is not that great and the general integration is obviously not as good as Apple.

Overall I ended up changing a couple of Android devices within the same time frame that I’d be using a single iPhone. I have an XS which is a ~5 years old device and will get the 17. And it’s still a very capable one.

I don’t care at all about the bubbles. I don’t use iMessage at all, 0.

• Convenience. Most things “just work”. No need to customize or fiddle with things.
• Price. Hear me out :D I used Android phones in the past (a mix of mid-ranges and flagships) and over time it ended being more expensive than using an iPhone.
• Ecosystem. My mac laptops, watch, earphones, phone etc. all work together in useful ways. It sounds gimmicky but most of the time it’s not.
• Apple watch. There simply isn’t anything that is close to it.
• How everything feels cohesive and designed with the bigger picture in mind. Especially in the first party apps, you mostly know how things will behave.
• Feels more “polished”. I always felt like I’m using something that is designed by an engineer when using Android.