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The power of 21000 homes for advertising.
What’s most impressive is that it is even legal.
Or profitable
Is it? Last I‘ve heard it was bleeding money.
Probably because they’re not doing much with it. It’s $100/person to see the basic “Planet Earth” showing and almost $200 to see The Grateful Dead show. Previously they showed a Phish show. That’s it for options, and none of it sounds really appealing to me.