Once upon a time, “Never again” was uttered with trembling sincerity. It was the mantra forged in the ashes of Auschwitz, a promise to generations unborn that the horrors of genocide would never be repeated. But today, in an age of digital spectacle and political impunity, “Never again” has become “Ever again”. And we are witnessing a grotesque inversion of memory.

From the Warsaw Ghetto to Srebrenica to Gaza, the imagery of genocide - especially the suffering of children - has not only lost its sacredness, it has become fodder for mockery, comedy and the most cynical forms of entertainment. In a shocking display of insensitivity, the Dutch Netflix comedy Football Parents features a scene that compares the victims of the Srebrenica genocide to clumsy child football players, turning the Bosnian genocide into a punchline.

The Dutch state is currently being sued for failing to prevent genocide in Gaza. Meanwhile, a recent study revealed that nearly half a million Dutch citizens took part in the Holocaust. Rather than confront its violent past, Dutch media recycles it as “dark humour”.

Incredibly, Football Parents mocked children’s football skills by comparing them to genocide victims - a grotesque parallel to 12 April 1993, when 74 Bosnian children were killed by Serb shells while playing football on a school field in Srebrenica.