We recently shared how we are approaching AI in Firefox — with user choice and openness as our guiding principles. That’s because we believe AI should be built like the internet — open, accessible, and driven by choice — so that users and the developers helping to build it can use it as they wish, help shape it and truly benefit from it.
Opt-in features never get used.
Remember when apple asked people to opt into privacy for apps and 90%+ people said yes?
If it is a feature people want to use they will opt in given the choice clearly presented.