- Alexa users who are Amazon Prime members are reportedly being automatically upgraded to Alexa Plus.
- Users who have been upgraded can revert to the old Alexa by saying, “Alexa, exit Alexa Plus.”
- One user claims that they were “flooded with ads” after downgrading back to Alexa.


The share price might change, as that’s largely based on feelings instead of facts. Sure they didn’t sell as well, but they presented numbers that look better (even if they aren’t) so line go up.
Why would the share price change.