I bet it was over-the-top for humor then too. But even so, I think we’d be surprised at how many people still have this approach to relationships today: guys who throw money at every problem rather than talk, women who want to be showered in gifts and expect the man to finance their lives. It feels dated to me too, because everyone in my social circles is way more egalitarian and “modern”, but I’ve met many people who still operate this way.