Like any tech industry hype cycle, it requires them talking out of both sides of their ass, because AI is the only thing investors and stakeholders will pay any attention to. So even if they have to cannibalize their core business to feed the AI frenzy, that’s just a Pavlovian response at this point.

Allbirds was an extreme example, but basically every company is Allbirds to some degree at this point. It’s a mass psychosis.