For some reason I think of it as an older concept. Now Starbucks and coffee chains are popular.
Seinfeld on instant coffee https://youtu.be/uDrh5pujB9I?si=VdlVEREjMTNd2Bs7
Highlighting carlcook’s advice:
dissolve in cold water, ONLY THEN add hot water. The rationale behind it is that aromatics evaporate too quickly when the instant powder is infused with too/boiling hot water.
What brand is it?
https://huckleberryroasters.com/collections/frontpage/products/huck-instant-blue-orchid
That is legitimately good instant coffee. Given the price, I’d hope so. I take that camping.