IBM, Lionsgate, the European Union, and, reportedly, Apple, have all pulled advertising from X following Elon Musk’s apparent endorsement of an antisemitic conspiracy theory. Experts say it could soon get much worse.
Death warrant? Maybe, but I expect companies (maybe not the EU, but - let’s be frank - probably the EU too) to go back into X as soon as they feel they are done cashing in this virtue signaling.
There were plenty of reasons to leave twitter before this idiotic tweet from Musk (reasons due to twitter’s action as a company, and not just Musk’s drunken posts) and they were all happily tweeting and advertising.
Is this drop that breaks the camel’s back? Maybe, but I wouldn’t be holding my breath.
My chips are also on them coming back, but at the same time it feels like Musk wants to make Twitter’s business harder than it needs to be.
This reaction doesn’t come from the last tweet itself, instead it comes from him not stopping with hot takes and not showing any signs of slowing down.
If he keeps going, I could see companies just accepting “it is what it is” and coming back, but at the same time it also feels like he’s one tweet away from going too far for most companies. And it’s not like Twitter is a strong social media anyway, they are not even in the top 10 social medias in terms of active users count: https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/
Maybe these companies may also decide that dealing with Twitter is more trouble than it’s worth. But we’ll see
I don’t think x’s value is from the number of users. It’s the type of powerful people on it and the headline style format the multiplies it’s impact across the information space. It still sucks though
He’s right. They don’t care about what’s on X as long as there isn’t negative publicity. It has nothing to do with being right-wing. If anything, it’s quite left-wing to believe that companies only care about the baseline.
That’s rubbish. It has nothing to do with right wing. Google, Apple, Coca Cola, Microsoft, and many other large companies have been accused of virtue signaling - rightfully so. They pretend to care about social issues for 2 seconds and then go right back to business once the news cycle is over. Is that a right-wing thing to do?
I have very little faith in businesses to do the right thing for the right reasons. Publicly traded companies in the US literally can’t do that legally if they think it will hurt their bottom line.
X is a shit company that doesn’t need to exist anymore but I’m equally tired of companies virtue signaling behind causes. Like, fuck off, I don’t need you to tell me that you’re “invested” in “human rights” or “causes” when you treat your workers like shit and fail to provide your retail workers a minimum wage for example.
X and these other companies virtue signaling behind causes for profit/marketing goodwill can all go to hell.
Death warrant? Maybe, but I expect companies (maybe not the EU, but - let’s be frank - probably the EU too) to go back into X as soon as they feel they are done cashing in this virtue signaling.
There were plenty of reasons to leave twitter before this idiotic tweet from Musk (reasons due to twitter’s action as a company, and not just Musk’s drunken posts) and they were all happily tweeting and advertising.
Is this drop that breaks the camel’s back? Maybe, but I wouldn’t be holding my breath.
My chips are also on them coming back, but at the same time it feels like Musk wants to make Twitter’s business harder than it needs to be.
This reaction doesn’t come from the last tweet itself, instead it comes from him not stopping with hot takes and not showing any signs of slowing down.
If he keeps going, I could see companies just accepting “it is what it is” and coming back, but at the same time it also feels like he’s one tweet away from going too far for most companies. And it’s not like Twitter is a strong social media anyway, they are not even in the top 10 social medias in terms of active users count: https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/
Maybe these companies may also decide that dealing with Twitter is more trouble than it’s worth. But we’ll see
I don’t think x’s value is from the number of users. It’s the type of powerful people on it and the headline style format the multiplies it’s impact across the information space. It still sucks though
right, but what matters to most ad publishers is the number of eyeballs that are converted into buying customers
Well, that was certainly decisive.
“cashing in this virtue signaling”
Not wanting to be associated with the Great Replacement theory is “virtue signaling”
Tell me you’re a right wing shill without telling me you’re a right wing shill
He’s right. They don’t care about what’s on X as long as there isn’t negative publicity. It has nothing to do with being right-wing. If anything, it’s quite left-wing to believe that companies only care about the baseline.
“virtue signaling” is a right wing term by which statements of principle are dismissed.
That’s rubbish. It has nothing to do with right wing. Google, Apple, Coca Cola, Microsoft, and many other large companies have been accused of virtue signaling - rightfully so. They pretend to care about social issues for 2 seconds and then go right back to business once the news cycle is over. Is that a right-wing thing to do?
“that’s rubbish” ooo burn. Stop putting words in my mouth
uhuh…
I have very little faith in businesses to do the right thing for the right reasons. Publicly traded companies in the US literally can’t do that legally if they think it will hurt their bottom line.
X is a shit company that doesn’t need to exist anymore but I’m equally tired of companies virtue signaling behind causes. Like, fuck off, I don’t need you to tell me that you’re “invested” in “human rights” or “causes” when you treat your workers like shit and fail to provide your retail workers a minimum wage for example.
X and these other companies virtue signaling behind causes for profit/marketing goodwill can all go to hell.