• Furbag@lemmy.world
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    1 year ago

    It’s pronounced Gif, with a soft G as in Graphics.

    I don’t give a fuck what the idiot creator thinks it should be pronounced as, I’ll die on this hill with my honor intact, surrounded by the corpses of everyone who thinks Jif is referring to anything but peanut butter.

    • SeahorseTreble@lemmy.world
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      1 year ago

      It’s pronounced GIF (sounding out each letter), like in that ‘If Google Was A Guy’ CollegeHumor video. Just so that it doesn’t annoy or antagonise anyone for a meaningless purpose. Everyone wins.

    • dh34d@lemmynsfw.com
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      1 year ago

      The peanut butter is exactly the reason he picked that pronunciation. Choosy developers choose gif.

    • Dave@lemmy.nz
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      1 year ago

      But other words like SCUBA and NASA are not pronounced like the words they derive from, so this can’t be an all-encompassing rule.

      ETA: Or maybe I’ve been pronouncing SCUBA and NASA wrong