In my spitball theory here — which I think Heer shares — App Tracking Transparency is not the cause of Facebook’s troubles, but just an extra kick in the pants as they stumble downhill toward legacy media irrelevance — a decline that was in the making years before “Ask App Not to Track” was in our vernacular.
I dearly wish Google would switch back to contextual advertising, and then add proper tracking protection to Android and Chrome out-of-the-box
It’s frustrating knowing there are talented security-minded and privacy-minded folks at Google who aren’t allowed to ship any code that would jeopardise the money tree