The third-party cookie is dying, and Google is trying to create its replacement. No one should mourn the death of the cookie as we know it. For more than two decades, the third-party cookie has been
online behavior is linked to all kinds of sensitive characteristics—demographics like gender, ethnicity, age, and income; “big 5” personality traits; even mental health.
in the 2020s, you don’t browse the web, the web browses you!
Fundamentally, we want to limit how much information about individual users is exposed to sites so that in total it is insufficient to identify and track users across the web, except for possibly as part of large, heterogeneous groups.
the creepiest thing to me is the implication that they already have a trove of information and they will only let competitors have slices, as if Google is the personal information broker. maybe I don’t understand the privacy budget fully…
in the 2020s, you don’t browse the web, the web browses you!
the creepiest thing to me is the implication that they already have a trove of information and they will only let competitors have slices, as if Google is the personal information broker. maybe I don’t understand the privacy budget fully…