We recently shared how we are approaching AI in Firefox — with user choice and openness as our guiding principles. That’s because we believe AI should be built like the internet — open, accessible, and driven by choice — so that users and the developers helping to build it can use it as they wish, help shape it and truly benefit from it.


Should be opt in.
Otherwise it is like CISA – you are always having to stay vigilant for the next incarnation to fight against or AI feature to detect and disable. It is exhausting and Mozilla hopes people will just give up and accept it if they keep including more unwanted features…
Opt-in features never get used.
Remember when apple asked people to opt into privacy for apps and 90%+ people said yes?
If it is a feature people want to use they will opt in given the choice clearly presented.