Plant-based drink maker Oatly has lost a long-running legal battle over its use of the word “milk” in its marketing.
The Swedish company tried to trademark the slogan “post-milk generation” in the UK in 2021 but Dairy UK, the representative body for British dairy farmers, objected.
Following rulings in several courts, the UK Supreme Court on Wednesday said Oatly could neither trademark nor use the phrase “post-milk generation”.
The long-running dispute has centred on Dairy UK’s argument that, under trademark law, the term “milk” can only be used to refer to products that come from an animal.
Change the “L” in milk to an uppercase “i” and call it good. They can’t help it if people mispronounce “miIk”.
The long-running dispute has centred on Dairy UK’s argument that, under trademark law, the term “milk” can only be used to refer to products that come from an animal.
What do you guys call coconut-milk?
This one really is stupid. Non dairy milk has been a part of my language from a very early age. Does this mean you can’t crack a coconut and call the liquid in it milk?
What a nonsense thing to fight about. Since when has “milk” only referred to animal related products? The EU and UK judiciary systems obviously don’t want to let go of their cattle farms.
Also the word milk in the slogan there clearly references the product you can leave behind by switching to Oatly so I’m baffled that multiple courts took the lobbyists side. Either there’s something crucial left unsaid here on the courts in the UK are filled with corrupt cunts.
It would not surprise me, given that this decade is rife with political corruption across the board.
Post pus-laden cow secretions generation.
Let’s agree on udder’s milk and oat milk
Let’s take down big milk-of-magnesia!
I wonder what are products with “milk” in the name are going to be in trouble.
Technically, yes. But the nipples have nothing to do with that.
And if they do you should see a doctor.
