They are claiming the ability to circumnavigate privacy focused browsers to retain the ability to track users for advertising.
I always knew it was possible to do so. I just didn’t realize it was actively being sold as a service.
How would combat this?
Without using cookies, third-party scripts, or a JS fallback, Confection’s user matching rate is identical to marquee web analytics services. And we use predictive technology and machine learning to identify individual users across browsers, devices, and sessions.
They are probably matching users based on their usage patterns instead of hard data, which can only be fixed by limiting the amount of data your browser sends to a website to an absolute minimum to make it impossible to track.
But their website reads a lot like snake oil, so I’m not sure whether they actually have any technology or not.
This is why its good that there are a lot of us privacy focused individuals. If you or I were the only faint fingerprints, it would still be easy to pick us out, but thankfully there are whole privacy communities like this.