New US Privacy Bill Seeks to Ban "Surveillance Advertising" - CPO Magazine
www.cpomagazine.com
A new proposed privacy bill, The Banning Surveillance Advertising Act, would restrict ad targeting to context and to generalized location data that goes no further than the city level.

Nice to see a bill be introduced that bans targeting ads beyond the city level.

The Banning Surveillance Advertising Act is backed by a coalition of Democrats in the House and Senate. The privacy bill would specifically ban “protected class information, such as race, gender, and religion.” But it would also forbid the use of information gleaned from third-party data brokers in targeted advertising, a move that could wipe out that industry entirely. In addition to the Democrat support, the bill is backed by several privacy services (notably Protonmail and Duck Duck Go) and rights organizations such as the Electronic Privacy Information Center and Common Sense Media.

  • Wistery@lemmy.ml
    7·
    3 years ago

    Unlikely to go through…

    But, if by some miracle it actually goes through. I’ll eat my hat.

  • X51@lemmy.ml
    6·
    3 years ago

    I do wish that collecting data on users would be classified as pathological stalking and be deemed predatory & illegal.

      • X51@lemmy.ml
        0·
        3 years ago

        If I stood by Mark Zuckerburg 24 hours a day and wrote down everything he did, he’d be calling the police on me. This is exactly what he’s doing to Facebook users, he’s just doing it more deceptively. I consider his platform to be unethical and committing illegal activities remotely. Regardless of Capitalism being the motive, the act itself is already considered to be illegal offline. Why would people feel that it’s okay online?