I’d say that from a user standpoint ads that are based on the page/site content are ideal, but from a business standpoint the drop in revenue (comparatively) by moving to such a model at scale makes it a non-starter (just a guess, no data to back it up).
More speculation:
I wouldnt think this drop in revenue is due to quality of the ads themselves but rather how it limits the scope - if we’re no longer serving ads to the individual across websites then this makes the number of times their profile is sold/profited off of fewer.
Contextualized advertising gets my vote, though I’m sure there are other alternatives.
That would be interesing if an ad platforms focused on site by content category, so someone selling graphics cards would buy spots from google or facebook, etc to be placed on a specific site like videogameenthusiastists dot com or more general site like gizmodo, but the dictionary site who might under 3rd party have known that a visitor is a video game enthusiast will no longer receive the ad placements.
Interesting to think about how all of this will change the web, however it works out.
I’d say that from a user standpoint ads that are based on the page/site content are ideal, but from a business standpoint the drop in revenue (comparatively) by moving to such a model at scale makes it a non-starter (just a guess, no data to back it up).
More speculation: I wouldnt think this drop in revenue is due to quality of the ads themselves but rather how it limits the scope - if we’re no longer serving ads to the individual across websites then this makes the number of times their profile is sold/profited off of fewer.
Contextualized advertising gets my vote, though I’m sure there are other alternatives.
That would be interesing if an ad platforms focused on site by content category, so someone selling graphics cards would buy spots from google or facebook, etc to be placed on a specific site like videogameenthusiastists dot com or more general site like gizmodo, but the dictionary site who might under 3rd party have known that a visitor is a video game enthusiast will no longer receive the ad placements.
Interesting to think about how all of this will change the web, however it works out.