The worst thing with surveillance capitalism is that it’s building one of the worst surveillance system in the world and in the end it turns out their ads don’t even work.
But the capital side is thriving, I guess the circlejerk is working somewhere.
Joke aside, one thing I got from Wylie’s book on Cambridge analytics is that the goal of those ads is not to change your individual behavior. It’s to produce small societal shift.
Ads are targeted individually but they dgaf about one data point, it’s all about aggregates.
So the article writer is a false positive. But I assure you that my companion Instagram ads are scary accurate as many other. And thh one I see on FB are completely wrong too ( I see ads for car, the main thing I use fb for is bicycle events ) .
I see ads for car, the main thing I use fb for is bicycle events
Is it really a false positive? I could see why car manufacturers would want to target ads at Cyclists.
the goal of those ads is not to change your individual behavior. It’s to produce small societal shift
But does it even work? I am not sure that there is any concrete proof that advertising is actually any good at making people buy more. I’m pretty sure that creating trends and buzz is much more efficient marketing than targeted advertisement.
That’s why “influencers” and other similar creators “tech reviews” for example manage to strike suany deals with so many brands. They have much more power over their follower (because there is implicit trust) than any standard ad can have, no matter how targeted.
I’m curious about the effect as well.
Well for the car ad I don’t know, but the group I follow are vocally against car culture…
