Hello Everyone,

We have been exposed to privacy related issues over the recent years, ever since the Snowden revelation. While we generally know how data/metadata can be used to build a social graph, suggest us ads based on what we searched or talked about. I would like to know how it is actually done?

In case of services that can access user’s data/metadata like Facebook, Google and E2EE services where only metadata is accessible (in varying amounts) (assuming E2EE is implemented properly so only data is accessible). And, we also have I have nothing to hide or I don’t care if they use my data to suggest ads people. How do we make them understand the real implications of privacy & security and how breach of that data/metadata can impact them now or in the future.

Any resources to read more on these issues would be much appreciated. I’m gathering & reading up on resources from my own search through blogs & other social media platforms. Would like to know the views of lemmy community members here.

  • Dreeg Ocedam@lemmy.ml
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    4 years ago

    They make money by getting people to click on ads. So they want to increase the numbers of ads that are clicked while decreasing the number of ads that are shown. To do so, they build a psychological profile of the users of the platform. In order to have the best profiles, they need to push people to interact with the content they see, so they promote content that causes a lot of interaction.

    It is widely known that content that appeal to emotions like rage and anger get a ton of interaction. The social networks know that, and ideally, they should take steps to promote nicer content, but they don’t, because it would hurt their income.