UK Court Of Appeal Rules Oatly Cannot Use 'Milk' In Its Marketing
plantbasednews.org
British judges have ruled that Oatly can no longer use the word “milk” in its marketing, the latest update after several years of legal battle
  • JeremyHuntQW12@lemmy.worldEnglish
    1·
    18 days ago

    They are still allowed to call it oat milk they just can’t imply that it is dairy milk in their advertising.

  • doortodeath@lemmy.worldEnglish
    0·
    18 days ago

    i never saw plant-based milk even near the cow-milk sector in any store i’ve been at, usually there is a seperate shelf for those. Is that different for the UK? Idk who needs to be protected here but it doesn’t seem to me that the consumer is in any danger of buying & drinking the wrong kind of milk :x

      • Sunshine (she/her)@lemmy.caOPMEnglish
        2·
        18 days ago

        Yup, they intentionally want to make plant-based milk seem less approachable by calling it weird names like plant beverage (shame on Return-it BC for doing that)