The main purpose of Material Design is the creation of a new visual language that combines principles of good design with technical and scientific innovation. Designer Matías Duarte explained that, “unlike real paper, our digital material can expand and reform intelligently. Material has physical surfaces and edges. Seams and shadows provide meaning about what you can touch.” Google states that their new design language is based on paper and ink but implementation takes place in an advanced manner.
Which pretty much means everything and nothing at the same time. It’s seems like a bunch of pretentious designer dudes at Google actually discovered what “design” means, and thought they have invented something new, leading them to call “design” -> “Material Design”. They seem to think that only “Material Design” tries to manifest as something structured in the brain of the user, as if every UI design before did not do that as well.
Which pretty much means everything and nothing at the same time. It’s seems like a bunch of pretentious designer dudes at Google actually discovered what “design” means, and thought they have invented something new, leading them to call “design” -> “Material Design”. They seem to think that only “Material Design” tries to manifest as something structured in the brain of the user, as if every UI design before did not do that as well.
https://www.youtube.com/watch?v=rrT6v5sOwJg
I seriously have trouble to not see this video as satire.
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I think about it like a standard design that is common to a lot of apps.