The level of Google Analytics blockage varies by industry, audience, the device used and the individual website. In a previous study, I’ve found that less than 10% of visitors block Google Analytics on foodie and lifestyle sites but more than 25% block it on tech-focused sites.
But how about a very tech-heavy website with a tech-savvy audience of hackers, developers and the like? How many visitors do sites that use Google Analytics miss out on from referral sources such as Hacker News or Reddit?
The caveat is that this comes from a post about Linux, which gained traction on r/linux and HackerNews so it’s clearly not representative of the majority of the population. I’m always amazed at how few people use ad blockers and how crappy the web experience is without one.