

Tbf, Microsoft is an American company that is probably looking for ways to address their own rising expenses. Japan is struggling economically as well, so I imagine Ninty & Sony are looking at international markets to offset their own struggles as well.
Their games almost never go on sale and the switch 2 has set off the $80 trend. Nintendo was already expensive, no reason to believe they aren’t going to keep themselves from being more expensive despite the billions.