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JUST LIKE EMAIL YOU NITWIT!
We have very different perceptions of how people approach emails.
Guess how tech illiterates(?) approach email? They sign up on Gmail - perhaps with some handholding - and that’s it. That’s all they know or care about.
And before you say they don’t deserve to be on the internet: they are all using Facebook, Youtube, Whatsapp, etc. Unless platforms like Lemmy actually treat new users better, there’s not much incentive for people to switch.
Try caffeine to stay awake.