As a contributor, I never particularly cared about permissions if I participate in a project with a few patches. It becomes useful when you are diagnosing a CI problem, etc. and you need to push a lot of tweaks to discover where the bug is located.
More generally, treat contributors like you want to be treated. Try to be responsive, compassionate, guide them through the process of having a PR merged, be ready to fix a minor mess or two, congratulate them on a job well done.
Open development is as much a story of people as a story of code.
I am happier when I see copyleft but let’s be honest, I would contribute to an interesting, useful project regardless of their choice between MIT and GPL. Same for companies: some prefer MIT, but there is no way they are not going to contribute to the Linux Kernel just because of copyleft. So bottom line is: make something that people enjoy/find useful and see contributors flocking.
CLAs are a different matter: I do not contribute to projects which ask you to assign them copyright unless I 100% trust the organisation behind them.