There’s a difference between calling Gabe Newell pro-consumer (not what I said), and saying he and his company make pro-consumer choices (moreso recently than in the past).
I can’t really come up with anything Epic has done that is actually pro-consumer, and no “trying to create a competitor to Steam” isn’t pro-consumer when the way they did it was very anti-consumer (just look at all the Kickstarters they swept up and made exclusives even after they had publicly promised Steam keys — it’s not like Epic couldn’t have added clauses to exempt Kickstarter backers from the exclusivity restrictions) or very intentionally locking people to one platform by force. Their support of anything non-Windows for anything besides Unreal is terrible.
Where is the linked article? The only link I’m seeing in the post is to the homepage. Not sure if my mobile client is not showing me something.