Every 100th page, there will be a small, “unobtrusive” ad near the bottom of the page. Just to cover rising publishing/paper costs. Then it will be every 50th page, 25th page. Then the ad will get bigger, little by little, until a full page advert is shown every few pages.

Just reinvented a magazine, I know but I could see it happening. The fact that we now have ads showing up in cars at red lights…

Someone get Louis on the phone. There is another article for the Consumer Action Taskforce database waiting to be written.