Facebook strikes back against Apple privacy change, prompts users to accept tracking to get 'better ads experience'
www.cnbc.com
It's the latest move in a skirmish that pits Apple's planned iOS 14 privacy update against Facebook's ad-dependent business model.

Facebook on Monday will begin urging some iPhone and iPad users to let the company track their activity so the social media giant can show them more personalized ads.

  • ufra@lemmy.ml
    4·
    4 years ago

    here is text for those denied access for ad blocker

    Facebook strikes back against Apple privacy change, prompts users to accept tracking to get ‘better ads experience’ PUBLISHED MON, FEB 1 202110:00 AM ESTUPDATED MON, FEB 1 20212:36 PM EST Salvador Rodriguez @SAL19

    KEY POINTS Facebook just announced plans to help users allow tracking of their iPhones and iPads to deliver personalized ads.

    A prompt will tell users that providing access to their activity will give them personalized ads and will support businesses that rely on ads to reach customers. The move comes as Apple begins to roll out privacy changes to iOS 14 that will require users to opt in to allow this kind of tracking.

    Facebook on Monday will begin urging some iPhone and iPad users to let the company track their activity so the social media giant can show them more personalized ads.

    The move comes alongside Apple’s planned privacy update to iOS 14, which will inform users about this kind of tracking and ask them if they want to allow it.

    The two companies have been at odds for a decade, and have recently engaged in a heated war of words around these privacy changes. Last week, Facebook CEO Mark Zuckerberg called Apple one of its biggest competitors and said the privacy changes will hurt the growth of “millions of businesses around the world.” The next day, Apple CEO Tim Cook alluded to Facebook in a speech at a data privacy conference in Brussels, saying, “If a business is built on misleading users, on data exploitation, on choices that are no choices at all, it does not deserve our praise. It deserves reform.”

    One test version of the Facebook prompt has a bold-faced header asking “Allow Facebook to use your app and website activity?” and claims that Facebook uses that information to “provide a better ads experience.” It will then offer users a choice between “Don’t Allow” and “Allow.” (The precise language and appearance of the Facebook prompt may vary.)

    No matter which selection users make on the Facebook prompt, if they choose not to allow tracking on the Apple pop-up, that choice will be final and Facebook will honor it.