World News@lemmy.worldEnglish · 6 months ago

2025

www.dw.com

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Coca-Cola rebrands products in Germany amid US image crisis – DW – 09/08/2025

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World News@lemmy.worldEnglish · 6 months ago

As the global reputation of US brands slips, some US firms are turning to unusual marketing strategies. Coca-Cola, for instance, is now promoting itself as a "German product."

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In the Netherlands it is usually grouped as frisdrank, loosely translated as fresh-drink.
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