Social Cooling - big data's unintended side effect
www.socialcooling.com
Thousands of hidden scores influence your chance to get a job, a loan, insurance or even a date. Social Cooling describes how this increases pressure to conform, and asks how this will change society.

LIKE OIL LEADS TO GLOBAL WARMING… DATA LEADS TO SOCIAL COOLING

If you feel you are being watched, you change your behavior. Big Data is supercharging this effect.

This could limit your desire to take risks or exercise free speech. Over the long term these ‘chilling effects’ could ‘cool down’ society.

This is how it works: