For some reason I think of it as an older concept. Now Starbucks and coffee chains are popular.
Seinfeld on instant coffee https://youtu.be/uDrh5pujB9I?si=VdlVEREjMTNd2Bs7
Highlighting carlcook’s advice:
dissolve in cold water, ONLY THEN add hot water. The rationale behind it is that aromatics evaporate too quickly when the instant powder is infused with too/boiling hot water.
I drink both instant and real.
I drink french-press rocket fuel in the morning, a strong cap at lunchtime on office days, and I wouldn’t compromise on either.
But afternoons at home, or in the evening… I dunno, it’s just too much drama. I want something in the background that isn’t going to make any demands on my attention. It’s the equivalent of watching garbage TV at the end of a long day. You don’t want hard-hitting incisive social commentary, you just want a couple episodes of Ow, My Balls.
I’ve found a brand that doesn’t taste like toner; it’s not real coffee, just Brown Drink. But it’s entirely acceptable Brown Drink, and it does what I need it for.
What brand is it?
https://huckleberryroasters.com/collections/frontpage/products/huck-instant-blue-orchid
That is legitimately good instant coffee. Given the price, I’d hope so. I take that camping.