First phrase: Cable television first became available in the United States in1948.
The majority of channels has commercials, the ones you paid extra for (like HBO) didn’t, they weren’t the majority and the point of paying for cable wasn’t too remove ads, you still had them on the majority of the channels because they were the same as what you got with antennas.
You’re not the only one who lived it buddy, you just don’t remember it properly.
However, due to many legal, regulatory and technological obstacles, cable television in the United States in its first 24 years was used almost exclusively to relay terrestrial commercial television stations to remote and inaccessible areas. It also became popular in other areas in which mountainous terrain caused poor reception over the air. Original programming over cable came in 1972 with deregulation of the industry.[1]
So basically for that first 24 years - around '1948 -'72 it was primarily used to get broadcast television to people in areas with poor reception.
Then came cable companies, producing content… without as many commercials as OTA t.v. I wasn’t born early enough to know the 70’s, but did grow up with antenna television and remember being introduced to cable. First thing I noticed was that there weren’t any ads at all on some channels. When I was a kid the ad free channels on my setup were 09, 10, 19, 20, 21, and some others I’m likely forgetting. I didn’t actually have too many more than that, and a lot of that was filler. The ad free channels were the meat and potatoes of my experience!
So, maybe history doesn’t say it was marketed that way, maybe the cable companies didn’t either, I won’t claim to know, but I will tell you that seeing channels without ads was a pitch on its own back then, you noticed it when you visited others homes and talked about it, others noticed when they visited out home and thought about getting it themselves etc.
Maybe it wasn’t a pitch, and the whole deal, but it was damned sure a selling point.
We got reception just fine, somehow even in my rural area, what we didn’t get was relatively new, commercial free movies, or titties.
The late 70s were absolutely the early days of commercial cable tv.
I provided a source with more sources, no it wasn’t.
Need more? There:
https://en.m.wikipedia.org/wiki/Cable_television_in_the_United_States
First phrase:
Cable television first became available in the United States in 1948.
The majority of channels has commercials, the ones you paid extra for (like HBO) didn’t, they weren’t the majority and the point of paying for cable wasn’t too remove ads, you still had them on the majority of the channels because they were the same as what you got with antennas.
You’re not the only one who lived it buddy, you just don’t remember it properly.
According to the wiki article that you linked:
So basically for that first 24 years - around '1948 -'72 it was primarily used to get broadcast television to people in areas with poor reception.
Then came cable companies, producing content… without as many commercials as OTA t.v. I wasn’t born early enough to know the 70’s, but did grow up with antenna television and remember being introduced to cable. First thing I noticed was that there weren’t any ads at all on some channels. When I was a kid the ad free channels on my setup were 09, 10, 19, 20, 21, and some others I’m likely forgetting. I didn’t actually have too many more than that, and a lot of that was filler. The ad free channels were the meat and potatoes of my experience!
So, maybe history doesn’t say it was marketed that way, maybe the cable companies didn’t either, I won’t claim to know, but I will tell you that seeing channels without ads was a pitch on its own back then, you noticed it when you visited others homes and talked about it, others noticed when they visited out home and thought about getting it themselves etc.
Maybe it wasn’t a pitch, and the whole deal, but it was damned sure a selling point.
We got reception just fine, somehow even in my rural area, what we didn’t get was relatively new, commercial free movies, or titties.