The point is to not stick out on a cursory glance. As you drive by you see a bunch of green, you might notice there was something up with that particular tree, but that’s it. A plain cell tower would stick out from a distance, interrupting the natural view.
It’s like those mirror covered buildings that reflect their surroundings, giving the impression of unbroken landscape as you drive by. They’re not invisible, you know there’s a huge building there, but it’s a hell of a lot less disruptive than a regular one.
The point is to not stick out on a cursory glance. As you drive by you see a bunch of green, you might notice there was something up with that particular tree, but that’s it. A plain cell tower would stick out from a distance, interrupting the natural view.
It’s like those mirror covered buildings that reflect their surroundings, giving the impression of unbroken landscape as you drive by. They’re not invisible, you know there’s a huge building there, but it’s a hell of a lot less disruptive than a regular one.
Fun fact: in Los Angeles they hide some of the giant oil pumps inside fake houses.
And it can actually work well! Until they forget they’re meant to clean them
Those photos don’t convey how genuinely hideous it is in person. It’s horrid