Google is hot garbage for small businesses anyways. It’s overheads for SEO, GoogleAds, etc are way saturated that it just not worth it apart from medium/large businesses just for the marketing.

This is how the internet works: you either work for years to get a little organic traffic or you just pay to those giants so they share it with you.

Well guess what… the same company that controls the organic traffic (via their search platform that everybody uses) is also the biggest ad company. I know first hand that they can send organic traffic your way and they can take it away at any time for no apparent reason. Then you have no choice but to spend lots of money on ads with them to keep your business going.

The problem is not their moderation rules, it is that if Google “bans you for life” that is it… there is nothing else left, nowhere to go in the whole world. Google totally controls the web and everything becomes more and more dependant on the web.

Well there are others like MS, Yandex etc. but they are insignificant. The author should also try Facebook ads… but I don’t see how they would do different.