

they actually look at it and want it better-targeted.
I don’t think so. The author is being a little tongue in cheek, mocking big tech: “if you’re monitoring everything, how come your ads still suck?”
Slightly OT: I’m really tired of this whole “I want relevant ads” thing. Typically it comes from media illiterate people who cannot tell apart information and manipulation…


This is accurate. I’ve been flashing phones with custom ROMs for years now, and doing it through the browser makes it both dead easy and pretty safe. You no longer need to be a tech shaman to do it. Just follow the instructions and you’re good.
Also, if you don’t like it, you can always go back to stock Android (i.e. what was installed before you started tinkering). It’s pretty painless. So roll up your sleeves and explore!