When you make up fake science out of whole cloth, it’s easy to make up something to that accords with people’s biases. Actual truth is simply less likely to fall into that category, and more likely to be uncomfortably inconvenient or terrifying. There’s nothing fun about global warming, deadly pandemics, nor microplastic pollution.

Fake news never makes demands on its target audience. Sometimes it says “you are the victim”, or “those people are the problem”, or at the very least, “this is fine.” But it never says “if we don’t get our shit together we and our children face a dismal future.” Instead it always appeals to the greedy and the lazy amongst us.