Advertising is central to the internet economy. It funds many free products and services. But it is also very intrusive. It is powered by ubiquitous survei
Improving privacy for everyone must remain the north star for review of proposals, such as Google’s FLoC and Microsoft’s PARAKEET, and parallel proposals from the ad tech industry. At Mozilla, we will be looking at proposals through this lens, which is always a key factor for any decision about what we implement in Firefox. Parties that aren’t interested in protecting user privacy or in advancing a practical vision for a more private web will slow down the innovation that is possible to achieve and necessary for consumers.
The vague way this is worded makes me uncomfortable, considering Google likes to boast how FLoC is a “privacy improvement” 😬
It’s just not useful either to declare any proposals from Google or Microsoft to be shite and not worth discussing. Because Google and Microsoft will implement their standards anyways. So, discussing it and pointing out why these proposals are shit will help to maybe convince some non-technical people to switch to a respectful browser.
The vague way this is worded makes me uncomfortable, considering Google likes to boast how FLoC is a “privacy improvement” 😬
I mean, it’s not like they declared FLoC a-ok, rather the opposite: https://blog.mozilla.org/en/mozilla/privacy-analysis-of-floc/
It’s just not useful either to declare any proposals from Google or Microsoft to be shite and not worth discussing. Because Google and Microsoft will implement their standards anyways. So, discussing it and pointing out why these proposals are shit will help to maybe convince some non-technical people to switch to a respectful browser.
Yeah and by pushing Google to submit to a standards procedure they might delay FloC from being rolled out by a few months ;)