It also has links to ground.news baked into it, despite that site being pretty useless from what I can tell. I get strong sponsorship vibes

It all just suddenly clicked into place for me.

I think there’s a strong possibility that you’re right. It would explain all the tortured explanations for why the bot is necessary, coupled with the absolute determination to keep it regardless of how much negative feedback it’s getting. Looking at it as a little ad included in every comments section makes the whole thing make sense in a way that, taken at face value, it doesn’t.