• MarcellusDrum@lemmy.ml
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    3 years ago

    While collecting personalized user data is obviously important to all of these companies, is it really a vital “feature” for Microsoft? Google and Facebook are mainly ad companies, so the use case is obvious, but what about Microsoft?

    Note: I’m not talking about telemetry. While I have objections over that, I understand whg they are used.

    • ☆ Yσɠƚԋσʂ ☆@lemmy.mlOP
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      3 years ago

      All large companies realize that user data has value whether it’s their primary asset or not. User data is a big source of revenue that all of these companies are well positioned to exploit.