Black Lives Also Matter would have been much better
Better, but still not optimal, since the whole thing is about police brutality, and that slogan says nothing about that. Even with the “also”, in general it comes off as an accusation of racism toward whoever you say it to (especially since it was said mostly to other ‘random’ citizens, not cops).
If I walked up to a random person and said “hey, women’s lives matter”, I should expect to get one or more of these responses:
- Uh, duh? Who said otherwise?
- Why are you saying that to me? Do you think I don’t think they do?
Because those are the implications that kind of phrase carries.



Well, no. Taking “rotten apples” literally doesn’t mean apples are inherently rotten, it’s just a descriptor.
What I have more of a problem with is that the exact same thing exists within stereotypes of femininity, but “toxic femininity” never gained any steam as a concept/term at all. That does more to imply ‘it’s all the males’ fault’, I think.
I’m reminded of someone once mocking the notion of a fanny pack being marketed to men with a camo pattern, calling it an example of “fragile masculinity” that was inherently misogynistic. I asked them if a tool set with pink handles being marketed to women was an example of “fragile femininity”, and response I got was no, that that was also misogynistic, somehow.
Also, “manspreading” is supposedly a misogynistic, aggressive act by men denying women space in public settings, and yet, (primarily) women taking up entire extra seats by putting their purses/bags on them never ‘went viral’ in the same way, again no colloquialism for it, despite being an act that’s significantly more common, and deprives others of more space than a guy whose knees are spread out.
Ideologues won’t see the obvious flaws in their logic no matter how blatant you make them.