EU data protection authorities find that the consent popups that plagued Europeans for years are illegal. All data collected through them must be deleted. This decision impacts Googleâs, Amazonâs and Microsoftâs online advertising businesses.
All data collected through the TCF must now be deleted by the more than 1,000 companies that pay IAB Europe to use the TCF. This includes Googleâs, Amazonâs and Microsoftâs online advertising businesses.
Privacy has become a very important issue in modern society, with companies and governments constantly abusing their power, more and more people are waking up to the importance of digital privacy.
In this community everyone is welcome to post links and discuss topics related to privacy.
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This comment kinda implies that things are going to change, but itâs not outlined how they are going to change. The article mentions how the framework fails to inform users which data will be collected and how it will be used, but also that it âfails to properly request consent, and relies on a lawful basis (legitimate interest) that is not permissible because of the severe risk posed by online tracking-based âReal-Time Biddingâ advertisingâ. This suggests that the framework must be reworked to be more accessible/friendly to users, and that some of options that usually fell under the âlegitimate interestâ category maybe shouldnât be enabled by default.
My main issue with the cookie consent popups is that many of them are ridiculously long to configure, and are very clearly designed to be misleading and ambiguous. Sometimes they even take you to a new page or need to load additional stuff when you decide to disable non-essential cookies. People have just given up on mangling with these toggles and just click on âaccept allâ as soon as the cookie alert pops out.
That will (hopefully) be solved by the upcoming EU ePrivacy regulation.
The German TTDSG gives a foretaste of what is to come - and goes far beyond the GDPR