That’s a well-known meme from the pro-LGBT protests in 2013/2014. Not saying the guy who was arrested is the creator, or that he’s a popular hero, but here’s what the Moscow Times had to say in 2017:

In the end, the court released Tsvetkov from any criminal liability under Article 282 (Russia’s controversial ban on hate speech, which carries a five-year maximum prison sentence), and instead ordered him to receive compulsory psychiatric care.