That’s, what, 7% less…
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Motherfuckers moving digits around hoping nobody will notice.
440 -> 400? Nah, too obvious.
440 -> 404? Greasy, let’s do that!
That’s one of the skudgiest size reductions I have ever seen. It’s also not organic. I would pick something else if anyone did that to me.
Beer not found
404, beer not found.
Dang it I was gonna make this same joke.
Well
404, rest of beer not found.
That 440 down to 404 was deliberate as well. Meant to trick the eye at a glance.
I know this is a nearly impossible task, but is anyone regularly tracking and documenting the shrinkflation in products?
What is 440ml to begin with? A propper beer in a can is 500ml, a propper beer in a bottle is 330ml or 500ml. Everything else is a scam.
A lot of imported beers come in 440 ml cans. US ones in particular. But I agree that it feels scammy, because we expect them to be 500 ml.
Wouldn’t you expect them to be like 470 ml ~16 oz? 500 us closer to 17, and 440 is a strange ~15 odd ml
Someone said in another comment that 440 ml is the default multipack can for the UK and that can plus contents add up to 1 lb that way. I don’t know if this is true. I could see US beer imported via UK being a thing though.
Edit: And if you mean whether I would expect 470 ml over 500 ml, then no. 500 ml is very much the European standard can.
I specifically meant imports, as they tend to use the same shelving and cooler infrastructure for the cans we have. But I don’t seek out a lot of imports myself.
US measures in ounces, we have three standard beer sizes: 12oz, 24oz and the infamous 40oz. Bars will sell 16oz draught beer, no one is really sure where that came from and not all bars sell them.
16oz is a pint and most US bars do serve drafts that size… And I’m pretty sure it’s a carry over from the UK where it’s always been common to order a pint of beer.
“Imperial pints” in the UK are actually 20oz interestingly enough though.
Seems like they typically get larger standard sizes of beer than us and I think we should follow their lead.
That’s interesting because most canned and bottled beers in the US are 12 ounces / 354 ml …
Lolol that 440 was from the previous round of shrinkflation
In Norway, we have a law that says grocery stores have to give two prices, one for the product, and one for the product in a compareable size, like 1litre or 1kg for easy comparison. This safeguards againt shrinkflation.
In America grocery stores pretend to do this but switch the units on nearby items to confuse consumers. (e.g. name brand will have price/oz, store brand will be price/g)
Probably happens elsewhere too, I like to think it’s malicious but maybe there’s a reason.
It’s malice.
Some stores in the USA will list price per oz on the whenever applicable, which is nice, but sadly just a store policy not any regulation.
It also depends on state legislature I believe. There was a customer that came up to me to tell me our signage was incorrectly detailing the price pr. oz or the product oz. (can’t remember which now) and I never quite understood why he cared so much. But apparently businesses can get fined or dinged per incorrect signage they have so?
Shrinkflation still happens, you just get to watch two numbers go up now.
The whole idea by shrinkflation is to hide it from the consumer. By having compareable size standard, you see them doing this. So, no, in this example you only see one price go up. The item price stays the same (since the item size/ammount went down), but the comparable price went up AND you can see it.
This is true but do you remember the liter price you paid for laundry detergent or do you remember that you bought it for $14?
I’d wager that most people are in the latter, even if they are completely informed of shrinkflation.
For me the liter price I use when trying to figure out if a sale of the 1 gallon is actually cheaper than the 2 gallon normal price (or whichever units of measure for an item).
This seems to be everywhere in Canada. Though annoyingly some products won’t share the same unit. Toilet paper tends to either be shown per roll or per foot and makes it difficult to compare.
Aaand Mill Street is now boycotted.
It’s just part of the vast near-monopoly of the beer market that is AB InBev. https://en.wikipedia.org/wiki/Mill_Street_Brewery
If you want to boycott them, only buy beer from a small time brewery you know isn’t owned by them.
I’m just going to plug the brewers association here. Very good site to look up whether a brewery is independent or owned by a big conglomerate like AB InBev or MillerCoors.
Yes support us small brewers!
I brew 50L for $145-155 Cad
Their brewery was a fun tour, the brew master was fantastic. Pretty good burger too.
Now it’s bought up by a large conglomerate so while the organic is still nice, there are much better local options available.
440 to 404oz. Penny pinching is a weird part of capitalism.
404oz? Is this a can for giants?
Yeah but unfortunately they can’t find them.
Milliliters. I understand you probably did that reflexively given the print size and location are exactly the same as where a US can would list ounces.
I’m still furious about my tea box. Purchased 1 month apart and it went from 25 bags/box to 20 bags/box with the price increases about 16-18% (based on my head math, can’t bother to calculate the exact amount)
“That’s not what I meant whan I said to hold my beer.”
Nitrogen Charged
It’s got Electrolytes!
It’s what plants crave!!!
crave.
thanks
It used to be organic but they took the carbon out?
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For a 440ml can of beer, the beer in can + can itself = 1 Imperial Pound [453 grams].
You try to pull this shit in Germany, I dare you
Swill. Drink local. Support local.
It is local. To Toronto. And their beers aren’t bad at all. I quite enjoy their organic blonde.
Mill Street was bought out by Labatt in 2015, which is ultimately owned by Anheuser-Busch InBev, so now Mill Street is technically a Belgian owned brewery.
Aww man. Ok.
Just like how Unibroue was sold to Sleeman.
You miss the point.
What is the point then?
Locally owned business. I’m sure there’s independent brewery options.
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No. It’s not.
Well it was
Mill Street was bought out by Labatt in 2015, which is ultimately owned by Anheuser-Busch InBev, so now Mill Street is technically a Belgian owned brewery.
Pretty sure BabySaver’s point was that you should work harder at being a beer snob and also acknowledge that “local” universally means “local to BabySaver, because they are the center of the universe.”
Correct. Local definitely means up my ass.
Mill St is local to me, I can walk to their brewery.
None of the locally owned breweries are within walking distance?
I’m saying for me Mill St. is a locally owned brewery. There are others, and I do support them, but when you say support local to me Mill St. is included.
But, it’s really not local. It’s owned by Anheuser Busch. INbev.
