I keep talking about the Fediverse as a whole to anyone willing to listen. I may not move the masses, but if I can convince even a couple of my friends to give Lemmy, Mastodon or any other open source federated platform a try, I consider that a win.

Just letting people know Lemmy exists is a contribution to its adoption. It’s especially useful to let people know there are alternatives when a big platform has an exodus of users, be it due to poor moderation, a failed acquisition attempt, or any other kind of drama, since that’s when they’re most willing to migrate permanently.