Wikipedia defines common sense as “knowledge, judgement, and taste which is more or less universal and which is held more or less without reflection or argument”
Try to avoid using this topic to express niche or unpopular opinions (they’re a dime a dozen) but instead consider provable intuitive facts.
Well, in countries like mine there’s donation limits (with teeth). Middle class people are the ones you pursue for financing. That’s not really the issue so much as the majority of voters that barely know what they’re voting for - and soundbites or a personal hearty hello at a local event work wonders on them, while actual honesty or competence has little effect.